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Creation iLab is a visionary African Innovation Institute for the Future that brings a bold new approach to Reality and Foresight Studies for Creative Leaders to solve Complex problems with fully Cognitive, Human-centred solutions.

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Our Vision is #AnEveNWorld, the ideal scenario of an Africa without poverty, inequality and ignorance limiting human ingenuity, economic growth and societal peace. This is far from the current dystopian Reality in which 80% of global wealth is owned by 10% of the Population. 

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Our Mission is to Unlock new Pathways of Light and Hope for Afrika's Creative Economy to make Breakthroughs and Leapfrog ahead of the Curve, using our C8 Formula, Trendstar Radar and Innovation Resources. Grounded in the discipline of Future Studies, we provide:

1. Trendstar Maps and Scenario Reports to guide Strategic decisions with Actionable Foresight

2. C8 Masterclasses in Future Studies & African Innovation 

3. An Innovation Advisory Service supported by Keynotes, Podcasts & Vlogs

4. Creative Business Expertise - all in one place.

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We partner with some of the world’s most admired Brands, their Creative Agencies and Management Consultants to Explore, Discover, Imagine and Conceptualise Innovative products and services that meets real unmet needs, augments (not replaces) human potential and stimulates sustainable growth.  

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We collaborate and build innovation capability on the belief that every person is uniquely gifted with creative intelligence that drives a sense of purpose in the pursuit of an ideal life. By sharing diverse perspectives and aligning common values and aspirations, we are co-creating a more ideal, preferable future as African Innovators, Futurists, Creatives & Business Leaders. We believe a better Africa means a better World. And a better World means a better Future.

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The Values by which we Achieve Success are:

  1. Creative Intelligence

  2. Ubuntu Wisdom

  3. Excellence 

  4. Collaboration

  5. Integrity

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 We invite you to join our Mission - connect with us on social media, engage in our Trendstar conversations, sign up for one of our C8 Masterclasses and collaborate with us on this exciting, profound Journey into the Unthinkable Future of #AnEveNWorld.  

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Our Core Mission Crew

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Merle O'Brien

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#theFuturista

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Karien de Waal

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 #theOrchestrata

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Chad Sonday

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#theStrategist

Contact Us

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Creation iLab

17 Prince George Drive

Muizenberg | Cape Town

South Africa 7945

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Call +27 21 788 7551

Thank You! We will be in touch shortly.

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